About
Designing complex products with clarity, structure, and long-term thinking.
I'm Aleksandr Subbotin, a Product Designer with 12+ years of experience designing enterprise software, admin systems, dashboards, and cross-platform applications.
My work focuses on simplifying complex workflows, improving usability in data-heavy interfaces, and building scalable product experiences across web, desktop, and mobile platforms.

My Background
I started my career in digital design over a decade ago and gradually moved into product design, enterprise UX, and complex software systems.
Over the years, I've worked on password managers, synchronization tools, government dashboards, social platforms, browser extensions, mobile apps, and enterprise admin systems.
Much of my experience comes from long-term product work, where design is not just about creating screens, but about continuously improving workflows, reducing friction, and helping teams maintain consistency across growing platforms.
I enjoy working on products where usability directly affects productivity, trust, and decision-making.
Approach
How I Approach Product Design
I care deeply about clarity, structure, and real-world usability.
My approach combines:
I'm especially interested in complex workflows, role-based systems, dashboards, enterprise products, and cross-platform ecosystems where design decisions have long-term impact.
Rather than focusing on visual trends, I focus on helping users confidently accomplish difficult tasks.
Learning
Continuous Learning
I continuously study product design, UX strategy, interaction design, accessibility, and systems thinking.
Completed courses and certifications include:
- Google UX Design Professional Certificate
- Microsoft UX Design
- IBM UI/UX Design
- CalArts UI/UX Specialization
- Interaction Design Foundation courses
I regularly analyze usability testing sessions, competitor products, and evolving interaction patterns to improve both design quality and product thinking.
Personal
Outside of Design
Outside of product design, I write music and explore how technology, systems, and human behavior intersect in digital products.
I'm also interested in interaction patterns, interface systems, and how complex tools can become more understandable through thoughtful design.